CONTI, Sergio; PICCININI, Chiara. Chéngyǔ 成语 in Advertising: Conventional Use and Ad Hoc Modifications in Western Promotional Campaigns for the Chinese Market. L’Analisi Linguistica e Letteraria, [S. l.], v. 32, n. 3, 2024. Disponível em: https://www.analisilinguisticaeletteraria.eu/index.php/ojs/article/view/686. Acesso em: 13 feb. 2026.